Crack the Baby Boomer Market!
JANET DAVIDSON
Professional Speaker, Teacher, Author
About Me
Imagine "being there" at the dawn of the computer revolution 40 years ago. Before there were color monitors, the internet, emails and cell phones, we were making policies that are at the core of today's most sophisticated technology and figured out how to sell it to our peers -
BABY BOOMERS!
I've been doing it ever since - taking one product to market after another for my entire professional life!
74 million BABY BOOMERS control 1/2 of the U.S. disposable income, but why is it difficult to market to them?
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Marketers and advertisers only allocate about 10% of their budgets to this demographic, yet it represents a marketing opportunity of a lifetime.
From tattoos to caviar - and everything in between, Baby Boomers are avid consumers.
Entertaining and Informative, my presentations delve into the SCIENCE behind what makes a Baby Boomer tick, and offer actionable tips on how to use this information to reach, communicate with and excite new and potential clients.
What do you need?
Keynote Presentation
Let's fire up your attendees to go out and find this hidden market! I work directly with the event organizers to create an industry specific audio/visual presentation to delight and energize. My presentation length can be altered to fit your schedule - from 15 minutes to one hour.
Remote
If your team is dispersed all over the country, I can accommodate. Using the same high quality visuals, I can reach your staff no matter where they are.
Onsite Training
Maybe you have just a few people to train, or they can't be away from the office for an extended time...I can work with that too! I've created seminars for groups from 2 to 100 and have years of experience as a teacher and instructor.
CONTACT
Get in touch with Janet Davidson to explore how her insights and expertise can benefit your marketing strategies. Whether you're an advertiser, marketer, or business owner, Janet is keen on sharing her knowledge to help you connect with the baby boomer market. Reach out today to start the conversation.
Phone: (206)643-8563
Email: Info@janetdavidson.com